9 builds. What’s in place.

AI Product Challenge · Find it · Build it · Launch it · Wed–Fri 28–30 Oct · 12:00–14:00 PT

Nine builds.

1Story Lens MapPatrick · Pragmeo
2Website rebuildMark Cupp
3Kids’ EF appJoel Sheagren
4CEO decisionsAnn Evans
5ISO ReadyWes · Base44
6BOS dashboardKevin Starr
7Development brainKane Minkus
8IR BrainIndustry Rockstar
9Rainmaker brainWes

Who covers what.

Kane

Hosts.

Kane’s brain, IR Brain.

Members

Patrick, Mark, Joel, Ann, Kevin.

Or Kane.

Wes

Validation, ISO, Rainmaker.

Makloc, toolkit.

KANE → WES

Before you build: validate it.

Find it, then Build it. The moves that come first.

Poll first. Then interview the voters.

LinkedIn · Wes’s poll
REAL SCREEN
Wes's LinkedIn poll: What's the hardest part of LinkedIn outreach?
LinkedIn · message to a voter
REAL SCREEN
Wes's message to a poll voter (their name and photo hidden)
The poll finds the pain. A message to each voter starts the interview.

Look where people already are.

Online research→Competitors→Comparison
Better, faster or cheaper: what can you do that they can’t?

Blue ocean or red ocean?

Red ocean

Everyone fights over the same buyers.

Blue ocean

A space nobody serves yet.

The gap in the market. The market in the gap.

Is there a gap? And are there buyers inside it?

Where people get stuck.

In love

With the product, and won’t let go.

Build it…

…and they will come. They won’t.

Sell first, build second.

Wording: Wes to confirm
A yes from a real buyer, before you build the thing.

Minimum viable product.

The smallest thing that proves the outcome. Ugly is fine.

Sell the outcome, not the platform.

People care what it does for them, not how it was built.

Your turn: 5 minutes.

☐ Poll☐ Voters☐ Competitors☐ Gap☐ First sale☐ Outcome
Apply each one to your idea.
Story Lens Map (real screen)

1
Patrick rebuilt FeatureMap.co as his own app.

Story Lens Map. Six people around a table, six versions of the story. Now one map.

One story. 190+ specs mapped.

Fathom · Patrick//Wes · 26 Oct 2026 · 59:11
REAL SCREEN
Story Lens Map: chapters, activities and lanes, with specs mapped to the story
Chapters, activities, lanes. Click a milestone to see its scope. Exports to Excel.

Also built at Pragmeo.

Fathom · Patrick//Wes · 19 Oct 2026 · 27:07
REAL SCREEN
Market Disruption Radar report page
Fathom · Patrick//Wes · 13 Oct 2026 · 03:28
REAL SCREEN
Clickable BPMN swimlane map of his bots
Market Disruption Radar report · clickable BPMN map of his bots
Mark's client Delivery Hub (real screen)

2
Mark’s brain audits a site, then rebuilds it.

Scored on an 11-stage framework. The new site filters out trucks his client can’t serve.

Shown live: before and after.

Fathom · Weekly IR Brain Call · 20 Oct 2026 · 13:38
REAL SCREEN
Mark's client Delivery Hub on screen during his share
On his screen at 13:38: a client Delivery Hub.
Before/after site screens: capture 13:37–14:06, with Mark’s OK
Hero's Embrace demo (real screen)

3
A brain as a game guide for 9-year-olds.

Joel’s executive-function app. Parent and child assessments, scoring, three levels, a debrief.

Hero’s Embrace: the demo.

Fathom · MyGentic Weekly · 22 Oct 2026 · 56:17
REAL SCREEN
Hero's Embrace onboarding assessment: parent-teacher and child check-in
Sign in, parent and child check-ins, then score and analysis. Pre-filled demo, raising funding.
Decision Discipline dashboard (real screen)

4
Every decision on a CEO’s desk.

Ann digitised her own CEO decision log. Timing, exposure, risk. Proceed, pending or pause.

Decision Discipline, opened live.

Fathom · Ann//Wes · 10 Sep 2026 · 22:01
REAL SCREEN
Maverick Decision Discipline dashboard with filters
Filters: strategic, proposed, escalate, gravity, outcome. Green, orange, red at a glance.
KANE → WES

Next: her method as a brain.

WES COVERS: the published Maverick brain, holding Ann’s material
Wes reverse-engineered it live: persona, knowledge, skills.
ISO Ready assistant (real screen)
KANE → WES

5
ISO Ready: expertise as an app.

DQS ISO 9001:2026 gap assessment. Wes built it in Base44.

Assess, score, see the gaps.

ISO Ready · AI assistant
REAL SCREEN
ISO 9001:2026 Gap Assessment Assistant welcome screen
ISO Ready · results
REAL SCREEN
Assessment results: readiness score and priority gaps (test data)
Chat with the assistant. Get a readiness score and priority gaps. Test data.

Declare, then get verified.

ISO Ready · self-declaration
REAL SCREEN
Self-declaration of conformity form
ISO Ready · auditor portal
REAL SCREEN
Auditor verification list (declarer names blurred)
Self-declaration of conformity, reviewed in an auditor portal.

6 BOS: the Executive Dashboard.

Fathom · Weekly IR Brain Call · 20 Oct 2026 · 47:32 · Agnes’s screen
REAL SCREEN
BOS Executive Dashboard: active work, needs action, AI team
Kevin Starr’s Industry Rockstar operating system. AI team, projects, boards, approvals.
BOS itself, or Agnes’s Grok-built view? to confirm

7
Kane’s development brain.

Packed full of 25 years of human potential studies, it helps people have big breakthroughs on their mindset and blind spots to become more effective, fast.

What’s in the brain today.

Kane to add screens
Kane and Alessia’s sessions: Scale-up Mindset, Next Gen Coach, Rockstar Advisor. Plus a “Kane” agent.
KANE → WES

Next: pick the product shape.

WES COVERS: a Brain Builder graph, then a Grok Bot template to share it
Shape and audience: Kane to fill

8
IR Brain: Rockstar, your chief of staff.

Four modes: Recall, Strategy, Plan, Build. Answers from Kane’s program library.

10 heads. 1,000+ skills.

Authority
Data & AI
Delivery
Finance
Marketing
Operations
Partnerships
Performance
Product
Sales
KANE → WES

Members already build on it.

WES COVERS: Grok Bot fleets: one brain, shared many ways
Mark’s audits. Agnes’s dashboard in Grok.
Rainmaker knowledge map (real screen)
KANE → WES

9
Rainmaker: LinkedIn into clients.

Prospecting coach for ICON and Rainmaker students. Ten focused minutes a day: Reach, Ask, Influence, Nurture.

Its knowledge graph.

Brain Builder · Rainmaker Icon Sprint
REAL SCREEN
Rainmaker Icon Sprint knowledge map, full view
Brain Builder · LinkedIn node
REAL SCREEN
Knowledge map close-up on the LinkedIn entity
790 entities, 785 relations. 33 skills, 32 knowledge files.

It drafts. Students send.

Rainmaker · brain commands
REAL SCREEN
Rainmaker brain commands
RAIN outreach board
REAL SCREEN
RAIN outreach board (numbers blurred)
“Let’s make it rain.” RAIN board, numbers blurred.
KANE → WES

Makloc: one shared source of truth.

WES COVERS: A steel fabricator. A Future Readiness Assessment. Then one brain the whole team can ask.

The Future Readiness Assessment.

1:40live session
13live polls
7team voices
Key finding: your people are ready. The wiring isn’t.

They asked their own brain.

“Once you use the brain, you kind of get it.”Wes to Matt Blumer · 23 Sep 2026
Rollout status: to confirm
KANE → WES

Wes’s toolkit: where I add value.

Rainmaker: helped over 5,000 entrepreneurs, launched over 10 technology products
KANE → WES

Expertise becomes a brain.

MyGentic · Brain Builder
REAL SCREEN
Brain Builder knowledge graph (Course Creator brain)
MyGentic · Atlas
REAL SCREEN
Atlas: a living map of your memory
WES COVERS: Brain Builder graphs plug into Claude, ChatGPT and Cursor. Atlas: all your memory, one place.
KANE → WES

Sage brings the brain into your work.

MyGentic · Sage
REAL SCREEN
Sage is the proactive copilot that brings your brain into your work
WES COVERS: Your AI harness: desktop, phone and meetings.
KANE → WES

Reach people. I approve.

Rainmaker · RAIN board
REAL SCREEN
RAIN outreach board (numbers blurred)
Circle · reply approvals
REAL SCREEN
Circle reply drafts with Approve, Edit, Skip, Hold (names blurred)
WES COVERS: Rainmaker LinkedIn distribution. Circle community replies wait for approval.
KANE → WES

WES COVERS: ship it three ways.

Course Creator

Method → live course or cohort.

Grok Bot fleets

One brain → shareable bots.

e.g. the challenge plugin

Base44

Expertise → app.

e.g. ISO Ready